Press Release Summary = Xerox India Ltd. has recently initiated a countrywide channel engagement programme called 'Momentum 2006' as an initiative to strengthen its relationship with the channel community. The month-long (October14-November14) channel Programme is aimed at forging a strong relationship with the channel fraternity and imparting all the necessary information and product knowledge to accelerate office product sales simultaneously.
Press Release Body = Xerox India Ltd. has recently initiated a countrywide channel engagement programme called 'Momentum 2006' as an initiative to strengthen its relationship with the channel community. The month-long (October14-November14) channel Programme is aimed at forging a strong relationship with the channel fraternity and imparting all the necessary information and product knowledge to accelerate office product sales simultaneously.
The event will be hosted in 15 cities altogether covering all the key markets in India covering Kolkata, Chennai, Trivandrum, Lucknow, Delhi, Chandigarh, Hyderabad, Mumbai, Jaipur, Nasik, Ahmedabad, Trissur, Kottayam, Kochi and Indore.
'Momentum 2006' has been designed to serve as a platform to educate channel partners and resellers on the competitive advantage of Xerox Office products and offer them tools to sell more efficiently and ensure profitable returns. It will offer product training, access to Xerox Partner Portal, incentives and certification to sell high-end multi-functional products. In addition, it will enable the channel partners to sell extended service packages, offer sales leads/referrals and provide joint marketing support.
On the event held in Kolkata, Xerox showed a presentation highlighting Xerox\'s renewed focus on the IT hardware arena and the company\'s latest way of addressing the channel business for all the office products and supplies. The sub-distributors also floated a few attractive on the spot schemes on the occasion.
As Marketing Manager, Channel Programs, Xerox India, Jose Leon said, \"We are focusing hard on the SMB and SME market segment as it is considered to be one of the crucial market segments and launched a new range of products targeted at this segment. On the channel front, we are concentrating on the T3 partners along with the T1 and T2 partners as well so all the programmes run by the company percolates deep down the whole channel.\"
The company is also keen on increasing the retail presence throughout the country and is ready to extend support to all the interested partners, be it mono-brand retail or a multi-brand one. Xerox currently has 180 plus mono-brand and 1400 plus multi-brand retail partners throughout the country, who are doing business with Xerox on a continuous basis.
As far as the market growth is concerned Xerox wants to grow on par with the overall market growth. for more news http://www.itvarnews.net
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